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Getting Whatever You Want
In this article,
you’ll discover how to get whatever you want. I’m
going to give you specific principles that, when applied, cause
near miraculous results in your life. After you become very clear
in what you want, you can go after it in an all-out manner.
For whatever
you want, it’s going to come from someone or someplace else.
Think about that right now. You want more money? It’s going
to come from your company, your customers, your clients, or whomever.
You want more love? It’s going to come from your parents,
your significant other, your kids, etc. You want more appreciation?
It’s going to come from your co-workers, your boss, your
significant other, your peers, etc. No matter what you want, it’s
going to come from someone or someplace else.
Since whatever
you want originates elsewhere, first figure out how to give it
first. Here’s one of my top rules:
“You
go first!”
If you want
love, give it first. Friendship? Give it first. Money? Give it
first. There are two principles at work that guarantee that you’ll
receive whatever you want back. They are the rules of reciprocity
and of equality.
The first
rule of reciprocity is why two friends will fight over who “gets”
to pay the bill after their mutual lunch together. If all people
are dialed into the radio station WIIFM (What’s In It For
Me?), then it doesn’t make sense that a person would voluntarily
want to pay for lunch. The reason the two friends fight over who
pays for lunch is because of a deeper principle at work: the one
of reciprocity.
Reciprocity
at work is simply the rule “Do not take without giving back.
Always give back for what you take.” We’ve had this
rule ingrained in us since we were little kids.
Now how can
you use reciprocity to get whatever you want? Find someone that
you want something from. Then genuinely serve them by giving to
them freely. Help them out however they need help.
Let’s
say I want to increase my business and I want to partner with
Alex who is doing a lot more business than me. I could go to Alex
and say, “Hey, would you mind selling my product? It will
make you some money.” Alex likely has no interest in promoting
my product as a result of WIIFM. Consequently, what I can do is
first ask myself, “In what way can I help Alex and increase
his business?
I take the
answer to that question and go do it. I help Alex out and increase
his business. He likes it and I’ve made a favorable impression
on him. Now, if I were to pop the question of asking him to help
me out promoting my products, he’ll be MUCH more likely.
Reciprocity is why. He received and now he’s going to give
back.
The second
rule of why “going first” to get whatever you want
works is equality. To me, the universe balances everything out.
If someone consistently gives and gives some more, then they’ll
receive. If they give out of their hearts without expectation,
the universe goes to work to assure they receive equivalent or
greater benefit in the future. I invite you to adopt the belief
that you’re a giver and that you’re receiving is a
result of your practice of giving.
Another way
to get whatever you want is to practice “risk-reversal”.
In marketing, this is offering a guarantee on the products so
that you can overcome a prospect’s innate aversion to “taking
a risk” and buying the product. People don’t want
to be burned so they are cautious. With a guarantee, the risk
is no longer on the buyer. The guarantee permits the customer
to send the product back if the product does not meet their needs.
The risk has shifted from the customer to the vendor. The vendor
takes all the risk. The customer does not have any.
By reversing
this risk, more sales are made and the customer and vendor are
both satisfied. How can you apply “risk-reversal”
in your life to get whatever you want? Let me demonstrate by the
example of Napoleon Hill, author of “Think and Grow Rich”.
Napoleon Hill
chose his future employer right out of college although his future
employer didn’t know that. Napoleon Hill just decided to
work where he wanted. Here’s how he got the job. He went
to the employer and essentially said, “Let me work for you
for two weeks and I’ll pay you for the opportunity. Let
what I pay you be drawn against my future earnings. At the end
of two weeks, if you don’t like me, I’ll leave. If
you like me, you hire me at the rate I’m paying you for
the opportunity to show myself.”
Lo and behold,
the employer jumped at this idea. Two weeks later, Napoleon Hill
had the job he had set out to get. Why did this work? It worked
because Napoleon Hill overcame the employer’s reluctance
to hire a new, unproven kid right out of college. View it from
the employer’s perspective. He had a risk-free offer. He
either got a super employee after two weeks or he got a kid to
pay him two weeks of wages and two weeks of FREE labor. For him,
it was totally “Risk-FREE”. How can you apply “risk-reversal”
in your life to get more of what you want?
Here’s
in a nutshell what to do to get whatever you want:
1. You Go
First
2. Use Reciprocity
3. Reverse the Risk
Kent Sayre
is a worldwide persuasion expert and author of “The Ultimate
Persuasion Formula” available at: www.TheUltimatePersuasionFormula.com
Furthermore, he is the author of the bestselling book “Unstoppable
Confidence” endorsed by such celebrity authors as Brian
Tracy, Robert Allen, and Jim Rohn.
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